This Is Why Having A Good Product Is Far From Being The Most Important Thing When Running A Business. Businesses Fail When They Don’t Understand This.
You can have the best product in your area and still struggle to make money from your business. You can sell good palm oil, fresh bread, quality clothes, beautiful shoes or a product that people genui... Read More
The Hidden Cost of Underpricing Your Work
A woman starts a small business selling clothes. She buys her goods, pays for transportation, takes pictures, posts them online, answers customers’ questions and arranges delivery. When somebody... Read More
This Is Why Customers Are Not Buying The Way You Expect
A woman opens a small business selling bags. She has spent money buying good products, taken beautiful pictures and posted them on Facebook. She has told her friends about the business, and a few peop... Read More
This is the reason you still don’t have a job.
One thing that keeps bothering me about the way we discuss unemployment is how quiсkly we reduсe the whole сonversation to one sentenсe: there are no jobs. Now, before anybody сomes for me, let m... Read More
Have You Ever Seen A Business That Looks Busy But Is Not Growing? This Is How To Solve That Problem.
A shop can open early, close late, answer messages all day and still finish the month with little to show for the effort. Activity is visible; progress is measured. The first thing to notice about thi... Read More
THE DANGOTE IPO: INVESTMENT IS NOT MMM, AND YOUR RENT IS NOT A STOCK MARKET PROBLEM
An old-fashioned warning for a new generation of investors There is something rather strange happening in Nigeria at the moment. A great many people have suddenly discovered the stock market, and judg... Read More
How to Save and Invest Money Wisely: A Complete Guide to Building Real Financial Security
Money affects every part of life. It determines how you live, where you live, the choices you make, and the peace you feel each day. Yet many people earn money for years without ever feeling secure. T... Read More
Things you must avoid if you want your readers to keep coming back for more. This is why you lose readers
One major mistake writers make is “interfering with the book”. How? You may ask. Many writers find it difficult to allow their books to flow as it naturally should, they try too hard to be in cont... Read More